Ron Foxcroft was a referee with a whistle problem. "I always had a problem with whistles," he explains. "They have a cork pea in them and when you blow a pea-whistle really hard, nothing comes out. When they're frozen or wet or get some dirt inside, they lose their efficiency." In 1987, he created Fox 40 International Inc. The complete line of Fox 40 products has since grown substantially! The line now includes Whistles, Whistle Attachments, Fox 40 Gear, Pro Coaching Boards, Mouthguards and Marine & Outdoor products.